The campaign showed strong engagement numbers over a 3-weeks period. The landing page and social assets generated 56 email sign-ups and 322 infographic downloads. There were 6,769 total users for an engagement rate of 5.58%.
One major design challenge of this project was to fit as much necessary risk factor information without making the page too long. We went with tabbed content for "Understanding IgA Nephropathy" and "Understanding FSGS."
Mobile considerations were taken into account for the tabbed content. On mobile, this content switched to an accordian-style design.
The National Kidney Month campaign also included social media graphics that appeared on Facebook and Instagram.
"Double Tap to Show Your Kidneys Some Love" is a concept I collaborated on and designed. This Instagram post is currently @TravereRare's most liked post.